Merchant Success
Meet You at the (Virtual) Mall: An Intro to Livestream Shopping
Livestream shopping more than meets our rubric for a good marketing initiative: for consumers, it offers authenticity, flexibility, safety, and a community; for retailers, it’s an opportunity to open a new sales channel and drive revenue without much risk, while building brand affinity and experimenting with new products.
Katherine Plumhoff
July 19, 2021
