AutoBrush® was founded with a mission to improve a product that has seen little innovation for centuries—the toothbrush. The AutoBrush is an automatic toothbrush that cleans and whitens teeth with dental-grade LED blue light technology. The company is continuously investing in new technologies to disrupt the dental care industry by making brushing more effective and fun. AutoBrush helps people get a 360-degree clean with a better brushing experience, and it is especially loved by parents, whose kids often go from refusing to brush their teeth to brushing several times a day.
The AutoBrush team, based in sunny San Diego, is obsessed with customer experience, and manages everything from the development, manufacturing, design, branding, and marketing of their products. When more customers began asking about extended protection, the team started researching extended warranty providers. “We did not have the manpower, time, or risk appetite to build something [in-house] that already exists,” said Cori Taylor, Customer Insights & Logistics Manager. “When we first started looking into extended warranties, we had only been around [as a company] for 18 months, so we didn’t yet know what the customer expected. Having an extended warranty on a tech product builds customer trust.”
“We did not have the manpower, time, or risk appetite to build something [in-house] that already exists,” said Cori Taylor, Customer Insights & Logistics Manager.
“All of our software buying decisions are based on a gap in customer experience. If we can’t find a solution in-house, we start looking for other solutions,” Cori added.
When Clyde reached out to AutoBrush to discuss a partnership, it seemed like a no-brainer. Clyde integrated directly with their eCommerce platform, Shopify, and enabled the team to launch a customer experience-first warranty program within days.
Cori describes Clyde as “an easy and pain-free warranty experience that can only benefit your customers.” The customizable nature of Clyde’s calls-to-action (product page, modal, cart, and post-purchase emails) were especially attractive to the AutoBrush team. The ability to test and optimize CTAs made implementing a new on-site microservice, which is typically a complex undertaking, much less daunting. The team began by launching post-purchase warranty emails and then expanded to offering all three of Clyde’s on-site calls-to-action.
The AutoBrush team is especially appreciative of the support they receive from Clyde. The team is in regular contact with Clyde’s Merchant Success team, who provides them with insights about their warranty program each month.
Since AutoBrush began partnering with Clyde in 2019, they have sold tens of thousands of warranty contracts. Their attachment rate, or the percentage of AutoBrush orders with a Clyde warranty contract added, is currently at 26%, which is over 6x the industry average for eCommerce. The team attributes the success of the program to customers’ desire for peace of mind and to Clyde’s clear, on-brand calls-to-action.
“We did not have the manpower, time, or risk appetite to build something [in-house] that already exists.”