Senville is a leading direct to consumer brand of mini split air conditioners and efficient heating and cooling products. The company was founded in 2005 with a mission of providing homeowners with an energy-efficient solution to heating and cooling, while disrupting the traditional HVAC model of dealer networks and commissions. Senville offers products that are environmentally friendly, affordable and available directly to homeowners and businesses alike. The company also works closely with housing initiatives like Habitat for Humanity provide affordable heating and cooling for low-income communities. Senville has also provided air conditioners to NGO’s like Samaritan’s Purse during disaster relief efforts throughout the US.
Senville’s products require a fair amount of technical ability, making a warranty extremely valuable to their customers. Senville began looking for a solution like Clyde as a way to offer their customers additional protection beyond their manufacturer's warranty. “The product we sell requires technical know-how.” said Fawzi Karout, Senville’s Director of Marketing. “Our customers naturally look for our manufacturer's warranty, so being able to add an additional warranty that has benefits that extend beyond ours was a no-brainer.”
The Senville team was aware that their products are high-ticket, considered purchases, and that their customers value the peace of mind that added protection brings. “When your average order value is around $1,000, giving the customer an added sense of security is important,” said Fawzi.
Offering extended warranties direct was also a way for Senville to drive more direct sales. Senville was selling on Amazon, where extended warranties were being offered on their products. When customers would come to Senville with questions about their extended warranties, the team would have to direct these customers back to Amazon.
“The integration was simple and frictionless. Anything that adds to the top line, helps our customers, and is low effort is no-brainer. There are no upfront costs associated with Clyde, so it was really a win-win for everyone”
When Clyde became available in the BigCommerce marketplace, Senville was eager to learn more. “We had considered building an extended warranty program in-house, but managing our own program was too much effort for us to handle,” said Fawzi. “The integration was simple and frictionless. Anything that adds to the top line, helps our customers, and is low effort is no-brainer. There are no upfront costs associated with Clyde, so it was really a win-win for everyone”
Senville has been thrilled with the results they are seeing with Clyde. Their current attach rate is 12%, which is 3x the industry average attach rate for appliances. “In a nutshell, Clyde is a great add-on for the merchant as well as the consumer” said Fawzi. “Customers like having that peace of mind and knowing that their investment will last.”