As an online retailer, consistent year-to-year growth can be difficult to achieve. With so many brands competing for your audience’s attention, how can you remain relevant to them while maintaining your core product offering? The answer is an extended aisle.
Extended aisle refers to the concept of using order fulfillment to allow customers to order products that are not in your physical inventory and have them shipped directly to the customer.
For online retailers, this would mean offering products that compliment your core catalog through dropshipping.
Dropshipping allows you to list products from different third-party suppliers, that customers can purchase on your website and have shipped directly to them without you having to handle any inventory.
The biggest advantage of an extended aisle is the ability to offer new products to customers without any investment in inventory.
The ultimate goal is to maximize the value of your relationship with current customers. As a bonus, you’ll be able to reach new customers who were previously outside of your target audience. Done correctly, this leads to higher AOVs, more conversions, and happier customers.
Before you begin looking for products to add to your site, there are a few things to consider.
Branding: It’s important to maintain the look and feel of your brand, even when selling new products. Straying too far away from your brand can hurt your business and confuse customers. For example, if you sell phone cases and want to extend your aisle, selling headphones would be a great start. The new product is different from what you currently offer, but still related to your target audience/niche.
Relevance: While an extended aisle allows you to add a virtually limitless number of products, you still need to consider how relevant each product you add is to your core offering. For example, if you sell phone cases, expanding your catalog to offer headphones and other phone accessories makes perfect sense. However, adding pillows to your core phone case offering doesn’t make much sense. Pay close attention to the products you add to ensure they fit the lifestyle of your target audience.
Partnerships: Take time to research dropshipping suppliers before committing to anything. You’ll want to ensure the suppliers you work with are reliable and that their products meet your expectations. Check out our friends guide for finding the best dropshipping suppliers if you’re having trouble.
ProductPro brings together over 40,000 products from vetted, trusted suppliers to ensure that your products match your branding and quality while maximizing your margin potential. Combine their solution with Clyde for the ultimate purchasing experience.
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